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Posted: 29/11/2009 12:37:48 Post subject: La fin de véritables platines vinyle.... |
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The DJing community and the greater dance music scene mourns the loss of a clubbing staple today. No, Steve Aoki hasn’t hung up his record bag, but rather news has emerged that iconic turntable manufacturers Technics will be stopping production on their universally loved Technics 1200s and Technics 1210s. In a statement re-posted on dance board Global Hardstyle, the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Tehcnics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise. The Australian arm of Panasonic issued a similar statement today, expressing their disappointment that the brand’s 35 years-and-running legacy was to be put to bed. “It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.” With the disappearance of Technics decks now imminent it’s becoming increasingly clear that the digital juggernaut is showing no signs of slowing down. We’ve already heard from trance icon Tiesto how he’s abandoned the ‘outdated’ medium in favour and gone for the ease and accessibility of digital tune libraries. Indeed, the new (and might we just say super-sexy) CDJ-2000s from Pioneer look to be making things easier than ever before with USB stick functionality, employed just last weekend by another digital convert Sasha. Whilst we’re sure the classic Technics turntables will live on in the hearts of many club-reverent folk out there – not to mention in more than a few purist clubs – it’s still a crushing blow to lose the decks, and if nobody minds, we’ll be bringing beer o’clock around early this Friday afternoon.
http://www.inthemix.com.au/news/intl/45075/Technics_is_dead
Si ça se confirme, c'est un triste vendredi... va falloir que je m'achète la 3e sans tarder et trouver un freak qui saura me les réparer dans 20 ans...
Bon, il semblerait que ce soit une rumeur ou tout du moins une info à prendre avec des pincettes, donc attendons la confirmation (prions qu'elle ne vienne jamais) de l'arrêt de la production par Panasonic. Je vois déjà en tout cas à gauche à droite (Australie, Allemagne, France) que le buzz démarre...
We've seen a couple of reports on message boards that seem to indicate that the iconic Technics SL-1200 and SL-1210s may be about to be discontinued. If true, it would be a surprise, as both models represent iconic turntables and are widely considered the industry standard in nightclubs.
The rumours appear to originate from a New Zealand DJ shop called DMC World, which says on its product page: "Panasonic (the manufacturer of Technics) have announced that production of the world famous Technics SL-1200 and SL-1210 DJ turntables will stop at the end of February 2010".
The turntables have been around for more than 35 years, and are featured in the London museum of Science and Technology as an important step in how music has been played and presented over the last century. Their popularity has ensued due to their tank-like construction, high torque and effective insulation from acoustic feedback.
Another DJ shop - storedj.com.au - reportedly told recipients of its email newsletter: "You hear parents talking about where they were when they heard that JFK was shot, or that man landed on the Moon. For DJs, this news will come with similar surprise. The gracious founder and mother of all DJ equipment, the Technics SL-1200 is being put to bed and will no longer be produced".
And an Australian dance music website, inthemix.com.au, has a quote from a Panasonic spokesman - Ian North - who says: "It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables. For Australia this means we will receive our last shipment in March".
There's a few question marks over this story - "Why?" is the biggest. Even though DJs are increasingly shifting to CD players and computers to mix on, the 1200s always appear highly on DJ shops' best-seller lists thanks to their reputation, and despite their sky-high price.
Also, the rumour appears to come exclusively from down under, so the withdrawal could be limited to the Antipodes. We've contacted Panasonic's press office for clarification about what's going on, and we'll update this post when we hear more.
http://www.pocket-lint.com/news/29868 ... tables-to-be-discontinued |
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